What are pageviews?
Whenever someone lands on your website, this user generates a page view event. Repeated views also count as page views. As I mentioned above, Google Analytics 4 allows you to…
One stop for whole Digital Marketing Material
Whenever someone lands on your website, this user generates a page view event. Repeated views also count as page views. As I mentioned above, Google Analytics 4 allows you to…
In Google Analytics 4 (GA4), Explorations is a set of advanced discovery and comparison tools that help uncover deeper insights about your website or e-commerce store’s performance. Unlike other GA…
In Google Analytics 4 (GA4), an “Event” refers to a specific user interaction with content on a website or in a mobile app that is tracked and recorded for analysis.…
“Clicks” and “visits” are terms often used in the context of online marketing and website analytics, but they refer to different metrics: In summary, Clicks focus on ad interactions, while…
Google Analytics tracks traffic sources through several channels, which provide insights into how users find and interact with your website. The top channels typically include: These channels help website owners…
Definition of Bounce Rate: Calculation of Bounce Rate: Example:
The Traffic Acquisition Report in Google Analytics 4 (GA4) provides valuable insights into how users find your website or app. Let’s explore it further: Remember that understanding user acquisition channels…
The new name for conversions in Google Analytics 4 (GA4) is “Key Events”. Essentially, any events that were previously labeled as “conversions” are now referred to as “key events.” These…
Conversions refer to desired actions that users take on a website or app, such as making a purchase, signing up for a newsletter, or completing a form. Tracking conversions is…