One stop for whole Digital Marketing Material
Choosing the right analytics tool for your website depends on your specific needs and goals. However, here are some reasons why Google Analytics is often preferred over other similar tools:…
Site speed in Google Analytics refers to how quickly users are able to see and interact with content on your website. It measures three aspects of latency: By analyzing site…
There are two ways to set up Google Analytics 4 – using Google Tag Manager and updating configuration settings with Setup Assistant. New users should go with the Google Tag…
Whenever someone lands on your website, this user generates a page view event. Repeated views also count as page views. As I mentioned above, Google Analytics 4 allows you to…
In Google Analytics 4 (GA4), Explorations is a set of advanced discovery and comparison tools that help uncover deeper insights about your website or e-commerce store’s performance. Unlike other GA…
In Google Analytics 4 (GA4), an “Event” refers to a specific user interaction with content on a website or in a mobile app that is tracked and recorded for analysis.…
“Clicks” and “visits” are terms often used in the context of online marketing and website analytics, but they refer to different metrics: In summary, Clicks focus on ad interactions, while…
Google Analytics tracks traffic sources through several channels, which provide insights into how users find and interact with your website. The top channels typically include: These channels help website owners…
Definition of Bounce Rate: Calculation of Bounce Rate: Example:
material