What is CTR? How to improve it?
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Ans:- CTR (Click-Through Rate) is a metric used to measure the effectiveness of an ad campaign. It is calculated as the number of clicks an ad receives divided by the…
Google Ads
What is overdelivery ?
Ans:- Overdelivery is a Google advertising tool that allows you to exceed your daily budget by up to 100% to guarantee that your advertising reach as many prospective consumers as…
What is lead form assets ?
Ans:- Lead Form Ads are an ad structure that allows advertisers to collect information directly from potential buyers within an ad. Instead of going to a website or landing page,…
What is call only ads?
Ans:- Call-Only Ads are a type of Google Ads campaign that focuses on generating phone calls to your business. These ads only show on devices that can make phone calls,…
What is Google My Buisness ?
Ans:- Google My Business is a free tool that allows companies to manage their online presence across Google services such as search and maps. You can use Google My Business…
What is Remarketing and dynamic remarketing ?
Ans:- Remarketing is a method that shows targeted adverts to people who have previously engaged with your website or mobile app while they surf the internet. Dynamic remarketing expands on…
What is ad auction?
Ans:- Ad auction is the process by which Google determines which ads to show in response to a user’s search query or browsing activity. The auction takes into account factors…
Explain refund and credit.
Ans:- Refunds and credits are given to Google Ads advertisers in specific instances, such as if their ad had a technical problem or was disapproved due to a policy infringement.…
Explain the trademark policy ?
Ans:- Google Ads offers a trademark policy that details the guidelines for utilising trademarks in advertisements. Advertisers are not permitted to use another person’s brand in their advertisements without permission,…
Explain Primary and secondary setting in conversion action?
Ans:- Google Ads provides parameters for primary and secondary conversion activities. Primary conversion actions are the most significant activities an advertiser wants customers to perform on their website, whilst secondary…