What is frequency caping ?
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Ans:- Frequency capping is a feature in Google advertisements that allows marketers to place a restriction on the number of times their advertisements may be shown to a certain user…
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What is Target frequency campaign sub type
Ans:- Target frequency is a Google advertisements campaign subtype that lets marketers to choose the maximum number of times their advertisements may be shown to a single user over a…
Explain Optimize Targeting ?
Ans:- Optimise targeting in Google Ads is a function that utilises machine learning to automatically update your ad targeting parameters in order to increase campaign success. This feature is intended…
What is viewable CPM (vCPM)?
Ans:- Viewable CPM (vCPM) is a digital advertising statistic that calculates the cost of showing an advertisement that is actually viewed by a user. Traditional CPM (cost per mille) estimates…
What is Content exclusions?
Ans:- Content exclusions refer to a set of parameters used in advertising to prevent an advertisement from being displayed in contexts that are deemed inappropriate or irrelevant. These exclusions are…
What are Dynamic search ads?
Ans:- Dynamic Search advertising (DSA) are a sort of Google Ads ad format that creates advertising depending on the content of a page. DSA, in contrast to typical search advertisements,…
Explain Responsive display ads.
Ans:- Responsive Display Ads are a sort of Google Ads ad format that adapts its size, style, and format to match the available ad space on a website or app.…
What are ad assets?
Ans:- Ad assets are the building blocks that advertisers use to create Google Ads. These assets can include images, videos, headlines, descriptions, logos, and other types of content. By using…
What is the Diplay path in google Ads.
Ans:- The Display Path option in Google Ads allows marketers to customise the displayed URL in their ads. The display route is the section of the URL that follows the…
What is responsive search ads and its benefits ?
Ans:- Responsive Search adverts (RSA) are a sort of Google Ads ad format that allows marketers to build flexible, dynamic adverts that may adjust to the user’s search query and…