Ans. It is a Google Adwords tool that limits how many times an ad displays to a user on the internet.
There are two methods for an advertisement to utilise them:
· Display campaign – It allows the advertiser to control the amount of impressions a campaign receives for a certain person. It can be done on a daily, weekly, or monthly basis.
· Video campaign – For video campaigns, a frequency cap on the amount of impressions or views can be imposed.
