Ans: – The Google Display Network is a collection of over 2 million websites, applications, and videos where marketers may display their advertisements to a large audience. It is a popular advertising platform for organisations looking to raise brand awareness, attract new audiences, and generate traffic to their website.
Unlike the Google Search Network, where advertising are displayed in response to search queries, the Google Display Network displays advertisements to users as they browse websites, utilise applications, or watch videos. Ads on the Display Network are often presented to individuals who are not actively looking for specific items or services.
Advertisements on the Google Display Network can take the shape of text advertisements, picture ads, video ads, or interactive ads. They can be displayed on websites and apps that are relevant to the advertiser’s products or services or the user’s interests and browsing behaviour. The Google Display Network also includes targeting tools such as demographics, interests, and remarketing, which allow advertisers to target specific populations and boost their chances of reaching potential consumers.
Advertisers may launch a Display Network campaign by using the Google advertisements platform to design their advertisements, select their targeting choices, and set their bids. The algorithms at Google then review all available ad inventory and pick which advertisements to display based on characteristics such as relevancy, bid, and performance history.
The Google Display Network gives businesses a strong advertising option for reaching a large audience and raising brand recognition. Advertisers may drive more traffic to their websites and produce more leads and sales by targeting relevant websites and applications, employing engaging ad formats, and exploiting Google’s extensive targeting capabilities.
