Explain IP Address exclusion in Google AdWords.

Ans. The IP address exclusion feature allows users to manually input the IP addresses of people who should not see their adverts. All addresses added to the list will be unable to see your advertisements. It is typically carried out on networks that are unlikely to be used by potential consumers.

Employees at your firm, for example, examine your website’s organic search results on a frequent basis, where your adverts may appear. IP address exclusion can be used to exclude them. You may exclude up to 500 IP addresses each campaign using the IP Address Exclusion function.