Ans:- Audience segments and your data segments are two sorts of targeting options in Google Ads that marketers can use to reach out to particular groups of consumers.
Segments of the audience:
Audience segments are groupings of users who have similar features or behaviours. These groups can be formed based on demographics, interests, and behaviours. Audience groups include “frequent travellers,” “technology enthusiasts,” and “new parents.”
Advertisers may show their adverts to people who are more likely to be interested in their products or services by targeting certain audience segments. This can improve the relevancy and efficacy of their advertisements, as well as their return on investment (ROI).
Your data segments are as follows:
Your data segments are specific user groupings created by marketers based on their own data. This information may include website traffic, customer lists, and app activities. Advertisers may target consumers who have already interacted with their brand and are more likely to be interested in their products or services by building these bespoke segments.
A store, for example, may establish a custom segment of consumers who placed things to their shopping basket but did not finish the transaction. The shop may then target these users with adverts that promote the products in their basket and provide a discount or promotion to get them to make the transaction.
Your data segments may also be utilised for remarketing, or targeting people who have previously interacted with your business. Remarketing may assist boost the chance of conversion and improve the overall ROI of your advertising efforts by presenting adverts to consumers who have previously expressed interest in your products or services.
In simple terms, audience segments and your data segments are two sorts of Google Ads targeting options that can assist marketers in reaching particular groups of consumers. Advertisers may increase the relevance and efficacy of their adverts and obtain better results from their advertising campaigns by efficiently utilising these targeting choices.
