GOOGLE ADS

Free Google Ads Material 2024 for beginners:

Google is the most popular search engine, with over 5 billion daily searches. Not to mention that the Google Ads platform has been operational for nearly two decades, giving them a leg up on the competition in the paid advertising space. Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.

Google Ads is a powerful tool for bringing qualified traffic, or clients who are looking for products and services similar to yours i.e. similar to your business. With Google Ads, you may improve the number of visitors to your website, phone calls, and in-store visits. Google Ads is a paid ad platform that falls within the pay-per-click (PPC) marketing channel, in which the advertiser pay per click or per impression (CPM) on an ad. Google Ads costs vary depending on a variety of criteria, including the competitiveness of your keywords and industry, your geographic region, the quality of your advertising campaigns, and much more.

This beginner friendly material on Google ads includes everything in detail, from what are google ads, how do they work to what are google ad extensions, various keyword types and what is Click through rate, quality score and ad rank.

Here is the beginner friendly free Google ads material 2024:

1. WHAT ARE GOGLE ADS AND HOW DO THEY HELP BUSINESSES?
2. WHAT ARE THE DIFFERENT TYPES OF GOOGLE ADS?
3. GOOGLE ADS ACCOUNT STRUCTURE
4. HOW DO GOOGLE ADS WORK?
5. HOW TO CREATE A SEARCH CAMPAIGN?
6. WHAT ARE KEYWORD MATCH TYPES?
7. WHAT ARE GOOGLE ADS EXTENSIONS?
8. HOW TO DO GOOGLE ADS CONVERSION TRACKING?
9. WHAT IS KEYWORD PLANNER AND HOW TO USE IT IN GOOGLE ADS?
10. WHAT IS CTR, AD RANK AND QUALITY SCORE IN GOOGLE ADS?
11. What is Quality Score?
12.  Why do you think PPC is important in Digital Marketing?
13. Should PPC be used by big brands only?
14. How does ad auction work on Google AdWords?
15. What are the various Google AdWords extensions?
16. What is the character limit for an AdWords ad?
17. Which settings cannot be changed after creating an AdWords account?
18. What should be the ideal quality score for AdWords?
19. What is CTR and how to calculate it?
20. What is the difference between clicks and impressions?
21. What are the different types of automatic bidding strategies?
22. What is the use of Conversion Optimizer?
23. What are the targeting options in Search
    network ads?
24. What are the targeting options in Display ads?
25. What are the different types of access levels in AdWords?
26. What is ad rotation?
27. What is Google ad API?
28. How can you track conversions in Google AdWords?
29. Explain the difference between CPM, CPC, and CPV Bidding.
30. Explain IP Address exclusion in Google AdWords.
31. Explain the search term report in Google AdWords?
32.  What is the difference between managed and automatic placements?
33.  What are the different types of keywords?
34. What are the different sizes of display ads?
35. Explain the different types of billing strategies?
36. What is Keyword Insertion? What are its different types?
37. Give some reasons why keyword insertion might not be working.
38. How can you improve your ad position in Google AdWords?
39. What is the maximum length of the destination URL?
40. What are the different types of keywords matches in Google AdWords?
41.  How can you improve the landing page quality in Google AdWords?
42. What are some of the ways to increase conversion rates in Google AdWords?
43. What is Remarketing?
44. Define frequency capping in Google Ads. Where can you use them?
45. What is ROAS? How do you calculate it from Google Ads?
46. How do you estimate impression share for a
    Google ad?
47. How is Google Adwords different from Google Analytics?
48. Mention some advantages and disadvantages of bidding on competitor brand names. Also, tell us when you should avoid doing that.
49. Name some of the benefits of Dynamic Search Ads.
50. What is manual bidding strategy?
51. Difference between automated and smart bidding strategy.
52.  Explain Google search network ?
53. Explain Display Network
54. Explain targeting and observation settings.
55.  Explain the Audience segment and Your data segments.
56. Explain Ad schedule
57. What is a keyword planner and how it is useful ?
58.  What is responsive search ads and its benefits ?
59. What is the Diplay path in google Ads.
60. What are ad assets?
61. Explain Responsive display ads.
62. What are Dynamic search ads?
63. What is Content exclusions?
64. What is viewable CPM (vCPM)?
65. Explain Optimize Targeting ?
66. What is Target frequency campaign sub type
67. What is frequency caping ?
68. Types of Video ads and where they appear ?
69. What is tCPM?
70. Explain placement/ how can i show my ads on specific websites or youtube channel ?
71.  What are smart campaigns?
72. Explain app engagement and app pre-registration Conclusion.
73.  Explain local campaigns.
74. What is google merchant centre?
75. What is feed ?
76. What are insights in google ads?
77. What are conversion action and how do you set it up ?
78. What is invalid clicks ?
79. What is optimization score in a campaign?
80.  What is search term reports?
81. Explain auction insights report?
82. What is performance planner?
83. What is the ad preview and diagnosis to me?
84. Where do you find the gtag in google ads?
85. What is Gtag and event snipprts?
86. Explain attribution report and how it is useful for a user?
87. Explain policy manager tool ?
88. Explain Manual and automatic payment metrics ?
89.  What is RBI latest regulations for google ads.?
90. What is monthly invoicing?
91. What is consolidated billing?
92. Which payment methods are allowed in india?
93. What is a paying manager?
94. What is CTR? How to improve it?
95. Statuses of bidding strategy
96. Statuses of conversion tracking
97.  Explain affinity and in market?
98. Explain Primary and secondary setting in conversion action?
99. Explain refund and credit.
100. What is ad auction?
101. What is Remarketing and dynamic remarketing ?
102.  What is Google My Buisness ?
103. What is call only ads?
104.  What is lead form assets ?
105. What is overdelivery ?