Online advertising is thriving nowadays. Many advertisers are committed to internet platforms such as Facebook and YouTube. Why? Because digital marketing and media continually provide the best ROI. Facebook brand awareness campaigns can help millions of people see and recognize your brand. In this article, I’ll show you exactly how you can create your first Facebook Brand Awareness campaign.
WHAT IS BRAND AWARENESS?
Brand awareness is a powerful concept that can have a significant impact on your marketing efforts, customer perception, and revenue. Brand awareness develops trust. It refers to how well your target audience recognises and is familiar with your brand. When it comes to marketing and promoting your company and products, especially in the early stages, brand awareness is crucial. The Ad Manager on Facebook is a comprehensive dashboard that gives users an overview of all their ads.
HOW TO CREATE A FACEBOOK BRAND AWARENESS CAMPAIGN?
- The first step is to figure out a brand awareness strategy.
- To create a new campaign, ad set, or ad in the Facebook Ad Manager, go to the type of ad you want to make and click the green “Create” button on the far left.
- Create a new Facebook ad campaign with the goal of raising brand awareness.
- Select the “Brand awareness” objective.
- The next step is to set up your target audience, which you may do for each ad set in the same campaign. Set up your audience targeting.
- Facebook’s built-in targeting options are extensive. It includes age, gender, employment, language, relationship, parental status, education, life events, interests, behaviours, etc.
- Select ad placements.
- Set your budget.
- Upload your ad creatives.
- Publish your campaign and track its progress.
WRAPPING UP:
Given the widespread effectiveness of online advertising, it’s no surprise that advertisers are using Facebook and YouTube to promote their brands. And they have a lot of success doing so. Better brand awareness goals lead to better bottom-of-funnel possibilities, which means more conversions for you. Take the plunge, properly set up your account, and run a Facebook ad campaign to expand your business. You’ve got this.
