If you’re one of Facebook’s 1 billion active users, you’ve probably noticed a recent surge of video content in your News Feed. And, if you’re anything like me, you’ve seen that in most cases, this content change improves your Facebook surfing experience. As more marketers become aware of this potent content format, they are fast jumping on board the video trend to provide their customers with what they want. Getting visitors to pay attention to your content—whether it’s bought or organic—is a tough task. If you want potential prospects to avoid scrolling right past your videos, you’ll need to devise a strategy. After all, it is the year 2022, and any digital marketing strategy that does not include video is insufficient. In this article, we will dive into the steps to create Facebook video views campaign.
WHAT IS FACEBOOK VIDEO VIEWS CAMPAIGN?
Facebook video ads are video-based advertisements on Facebook. Instead of writing a blurb of text and/or uploading an image, you’ll need to either make a video yourself, hire a videographer, or use an existing video to submit to Facebook’s native video player. You can then customise the video description, thumbnail, budget, and audience to whom the ad is served. The greatest approach to ensure that consumers remember your brand and return to your website is to use Facebook video ads. Video isn’t just a Facebook trend; it’s a strategy for engaging and converting website visitors, pushing leads down the funnel in email marketing campaigns, and fueling engagement across numerous social media platforms.
HOW TO CREATE FACEBOOK VIDEO VIEWS CAMPAIGN?
- Go to your Ads Manager first.
- In the top left corner of Ads Manager, click Create.
- Facebook will ask you to select a campaign goal. Choose video views as your objective.
- When you do, you’ll see the option to name your campaign.
- After you’ve given your campaign a name, go over the other sections of this page and see if any of the options that you would like to use. Then, in the bottom right corner, click “Next” to go to your ad set.
- Define your audience, budget and ad schedule.
- Make your own advertisement. You’ll find that you have a few alternatives for creating your stunning video. You can upload a video, go through your library, or make a picture slideshow. In most circumstances, you’ll want to use a pre-made video from your desktop or promote an organically released video.
- Finally, personalise the copy that appears above your video, preview it, and watch your video views skyrocket.
- Track and evaluate your campaign.
WRAPPING UP:
With a Facebook video views campaign, you can advertise a pre-made commercial or video, create slideshows with multiple photos, add other features to slideshows such as colour, text, effects, and stickers, and add royalty-free music to spice it up. The video views goal allows for cost management and innovation, which can help you improve your online visibility and drive possible sales in the long run.
