When you are setting up a new Facebook or Instagram ad, you can select one of five objectives for your campaign: engagement, app installs, video views, lead generation, and, of course, traffic. Traffic ads on Facebook are those that use the traffic objective to direct traffic to a website, mobile or desktop app, or messenger. In this article, we will learn the steps to create a Facebook website traffic ad campaign.
WHAT IS FACEBOOK WEBSITE TRAFFIC AD CAMPAIGN?
Website traffic ad campaign is designed to increase website traffic and conversions by sending tailored ads to specific audiences. The traffic objective is designed to drive people to your website or app. With traffic as your objective, you can create ads that: Send people to a destination such as a website, app, phone call or Messenger conversation (Website Clicks) Increase the number of people going to your mobile or desktop app.
HOW TO CREATE FACEBOOK WEBSITE TRAFFIC AD CAMPAIGN?
- Go to Facebook Ads Manager first.
- In the top left corner of Ads Manager, click Create.
- Facebook will ask you to select a campaign goal. Choose website traffic as your objective.
- When you do, you’ll see the option to name your campaign.
- After you’ve given your campaign a name, go over the other sections of this page and see if any of the options that you would like to use. Then, in the bottom right corner, click “Next” to go to your ad set.
- Define your budget and ad schedule.
- Select the audience you would like to serve your ads to.
- Click on Select Image or Video and then from the Image Library choose a relevant image to the offer you want to promote.
- Review your final campaign setup on the “Review & Complete” tab. If you’d like to add additional ad groups to your campaign, you can do so on here.
- Launch your website traffic campaign by pressing the Publish button.
- Track and evaluate your performance.
WRAPPING UP:
Facebook marketing is only going to get bigger and better. As a result, understanding Facebook is critical for your company right now. In the future, the social platform will almost certainly grow more important to your brand’s success. With our Digital Marketing Services, ODMT can help you optimise your ads for a profitable Facebook Ad campaign and scale up your business.
