Google Ads are a terrific method to get started if you want to drive traffic to your website and obtain results for your business. However, putting in the effort to create a highly targeted ad is only worthwhile if you can track how effectively it performs in real time. Conversion tracking is a critical component of improving the effectiveness of your advertising initiatives. Setting up conversion tracking can be daunting. To take advantage of Google conversion tracking, you don’t need to be an HTML code specialist. In this article, we will dive into the easiest way to do Google ads conversion tracking for a WordPress website.
WHAT IS CONVERSION TRACKING?
The conversion tracking pixel from Google AdWords is a short piece of code that you’ll place on your site’s pages. The conversion tracker will be triggered when users click on an AdWords campaign and then visit particular pages.
STEPS TO DO GOOGLE ADS CONVERSION TRACKING:
Conversion tracking is set up by copying and pasting a piece of HTML code from Google Ads into the webpage on your site that customers visit immediately after completing the conversion.
- To begin, go to Google Ads’ “Tools and Settings” tab and select Measurement – Conversions from the drop-down menu, which will take you to the All conversions page. To make your first conversion, go to the Conversions tab and click the +Conversion button.
- You’ll be asked to complete a form that will assist Google Ads in generating the required HTML code for you to paste into your website.
- Next, choose the conversion’s source. You have the following options:
- For example, we click on website, we will be asked to fill the details such as category, conversion name, value, count and so on.
- Once you have filled in all the details, click on “Create and Continue”.
- Now you get a code which is the global site tag. Copy the code and then paste it on your site.
- To paste the code on your site, go to your site’s dashboard – appearance –theme editor – header.php – just before </head>, paste your code.
- Now under the event snippet, you get another code, copy that code and paste it on the particular page where the conversion is tracking. (For example, thank you page). Click on update.
WRAPPING UP:
Conversion tracking in Google AdWords is only possible with the conversion tracking pixel. You won’t be able to gain an accurate picture of how your efforts are affecting your sales and bottom line without it. Installing the codes—even customised codes—takes only a few minutes, making it a worthwhile investment of time. With the data provided by conversion monitoring, you’ll be able to improve the performance of all your efforts.
Do you require additional assistance with your AdWords campaigns? Send us (ODMT) a message and let us know how we can assist you.
