What is Web Position Analysis?

Web Position Analysis is the process of evaluating a website’s ranking on search engines (Google, Bing, etc.) for specific keywords. It helps businesses and marketers understand their online visibility, track SEO performance, and identify areas for improvement.

How To Do Web Position Analysis:

1. Identify Your Target Keywords

• List relevant keywords related to your industry, products, or services.
• Use tools like:
  • Google Keyword Planner (free)
  • Ahrefs, SEMrush, Moz (paid)
  • Ubersuggest (free/paid)

2. Check Your Current Keyword Rankings

• Use SEO tools to track your website’s rankings for selected keywords:
  • Google Search Console (for organic keyword tracking)
  • Ahrefs/SEMrush/Moz (for detailed ranking reports)
  • SERPWatcher (to track keyword ranking over time)
• Compare rankings on desktop vs. mobile search results.

3. Analyze Competitor Rankings

• Identify competitors ranking for your target keywords.
• Use SEMrush’s Organic Research tool or Ahrefs’ Site Explorer to check competitor rankings.
• Compare domain authority (DA), backlinks, and content strategy.

4. Evaluate On-Page SEO Factors

• Check title tags, meta descriptions, headers (H1, H2, H3) for target keywords.
• Use SEO Site Checkup or Screaming Frog SEO Spider for a full on-page audit.
• Ensure pages are optimized for search intent (informational, transactional, navigational).

5. Review Backlink Profile

• More high-quality backlinks = Better rankings.
• Use Ahrefs Backlink Checker or Moz Link Explorer to analyze backlinks.
• Remove toxic/spammy backlinks using Google’s Disavow Tool.

6. Assess Website Speed & Mobile Friendliness

• Use Google PageSpeed Insights to check loading speed.
• Ensure mobile-friendliness using Google Mobile-Friendly Test.

7. Monitor SERP Features & Local SEO

• Check if your website appears in Featured Snippets, People Also Ask, Local Packs, or Videos.
• Use Google My Business for local SEO tracking.

8. Track & Improve Performance Over Time

• Use Google Analytics to measure traffic, bounce rate, and conversion rate.
• Set up monthly SEO reports to monitor progress.