Every digital marketing plan should be built on the foundation of a strong SEO plan. Before you start an SEO campaign, you should assess your company’s competitive position and set a baseline position for tracking progress and calculating ROI. It all begins with understanding your SEO ranking and how your website compares to the competitors. In this article, we will walk through what Web positioning analysis is and what is the simplest way to do web positioning analysis.
WHAT IS WEB POSITIONING ANALYSIS?
In simple terms, web positioning analysis is the process of determining where your website ranks on a search engine results page for a specific keyword entered by a user.
PROCEDURE TO DO WEB POSITIONING ANALYSIS:
- Go to settings – click on search settings – change the results per page from 10 to 100.
- Click on save changes.
- Now instead of 10, you get 100 websites on your SERP when you enter any keyword to check.
- Now to get the numbers, install SEOquake.
- SEOquake is an add-on to your Chrome, and it gives you the numbers beside the websites in the SERP.
- Once this is done, press Ctrl + F and type your domain name and check where your website is ranking in the SERP.
- This is the easiest way to do this.
THE BOTTOM LINE:
Positioning yourself in the top Google results is one of the most difficult battles that SEO experts face. You must not only adapt to the laws of the search engine game, but you must also compete with other businesses seeking the same place. It’s also uncertain that you’ll be able to acquire constant traffic to your website if you don’t appear on the first page. Because search engine algorithms and user behaviour are constantly changing, it’s critical to keep track of all aspects of your SEO on a frequent basis. This is where ODMT steps in. ODMT can assist you in tracking your SEO activity and making necessary modifications to increase ROI.
