Everything in today’s digital world revolves around speed and efficiency. If your website takes longer to load than it should, it’s fair to presume that your visitors and bottom line will suffer as a result. Many developers and business owners are now aware of this fact and are wondering how to speed up WordPress sites. The following article will explain what is page speed, as well as provide some strategies on how to improve the page speed of your WordPress site.
WHAT IS PAGE SPEED?
The time it takes for content on a webpage to load is referred to as page speed. Page speed is undoubtedly the most pure of SEO elements, because it increases your rankings, user experience, and conversion rate all at the same time. It’s a rare instance of an SEO measure that benefits everyone!
HOW TO IMPROVE THE PAGE SPEED?
1) THINK MOBILE FIRST:
Because Google primarily ranks websites based on their mobile versions, it’s critical to design and optimise your site’s speed with mobile in mind. A responsive WordPress theme is the simplest approach to assure fast mobile loading. This will ensure that your site is properly converted and presented on smaller screens.
2) OPTIMIZE YOUR IMAGES:
Images include a bunch of trash, and they can often be of considerably higher quality than is required for the web. This is addressed via image compression.
3) USE A CDN:
A CDN leads to faster page load times because, when configured, your website will use an optimized server that’s closest to your site visitor. Static content and files will be stored in the data centre and subsequently delivered to users based on their location.
4) ENABLE CACHING:
Your website data might be cached locally in temporary storage spaces called caches if you enable caching on your website. This means that browsers can load your site files faster and don’t have to re-download everything from your server every time you visit. As a result of caching, your page loads much faster.
5) MINIFY CSS, HTML AND JS FILES:
CSS, HTML, and other source code files can accumulate over time, making your site run like molasses. Consider minifying your website’s code to give it a boost in speed. Through minification, the backend of your site will be optimized to be a lean mean machine.
6) ENABLE GZIP COMPRESSION:
Compressing files on your local computer can help you save a lot of space on your hard drive. GZIP compression can also be used on the web. This technique will significantly minimise bandwidth use and the time it takes to view your website. GZIP compresses numerous files so that when a visitor attempts to view your website, their browser must first unzip it. The bandwidth utilisation is significantly reduced as a result of this approach.
7) CLEAN UP YOUR DATABASE:
The more you use your WordPress site, the more old and obsolete files fill up your database, slowing down your performance. As a result, cleaning your database speeds things up by deleting entries that aren’t needed.
WRAPPING UP:
A speedy site boosts your rankings, improves search engine crawlability, improves conversion rates, increases time on site, and reduces bounce rates. Not to mention the fact that everyone enjoys visiting a website that loads quickly! We hope you found this speed-up tutorial useful, and that you were able to apply some of the tips to your WordPress site.
