Facebook has gone through a lot of dramatic changes in the last several years, but it doesn’t make it any less of a powerhouse. It is still the most widely used social media site. It’s no surprise that they have 2.60 billion monthly active users. If you play your cards well, all of these users can convert into massive growth prospects. Many marketers believe that the days of organic Facebook reach are past due to the ever-changing Facebook News Feed algorithm. While it may be more difficult for your content to do well organically, it is by no means impossible. Here is a simple guide to increase followers on your Facebook organically.
HOW TO INCREASE FOLLOWERS ON FACEBOOK PAGE ORGANICALLY?
1) CREATE CONTENT THAT ALIGNS WITH YOUR BRAND:
The secret sauce utilised by brands that totally kill it vs. forgettable brands is getting to grips with your brand ideal. It becomes tremendously easy to develop content around your brand objective once you know it. On your Facebook news feed, post content that your Facebook followers may engage with. You’re no longer up against competitors selling similar products in your niche. Therefore, creating content that aligns with your brand takes you a long way.
2) SCHEDULE YOUR POSTS AND STAY CONSISTENT:
It’s no surprise that many of Facebook’s most popular accounts post on a daily or near-daily basis. This is because consistency is the key. Consistency is important for growing your presence and indicating to the algorithm that you’re active. While improving your content scheduling isn’t the be-all and end-all of interaction, it does enhance the chances that your most recent articles will be seen soon. Given the fierce competition for organic reach, anything you can do to boost the visibility of your content is a benefit.
3) MIX UP YOUR POSST FORMATS:
Even though video might help you increase your Facebook organic reach, it shouldn’t be your only content format on the platform! Changing up your post formats is crucial for keeping your feed interesting and appealing to your audience. Remember that the more fascinating and diversified your content is, the more likely it is to be shared by your followers, increasing your organic reach. The other post formats include stories, GIFs, images, polls, quotes, questions, etc..
4) OPTIMIZE YOUR VISUALS:
If you want to improve your organic search, you need to capitalize on the most interactive and easy to consume content, i.e. the visuals. The visuals on your Facebook profile are the first thing that people notice. Your pictures convey the personality to your viewers. Make sure they’re eye-catching and engaging.
5) TARGET YOUR ORGANIC POSTS:
Organic post targeting might help you increase your organic reach on Facebook. This option allows you to target a specific set of users who are most likely to interact with your content. As a result, your content has a better chance of being shared, which increases your organic reach. Focusing on your SEO strategy is the best method for increasing your organic reach.
6) TAP INTO FACEBOOK GROUPS:
Using Facebook Groups to retain clients is another wonderful strategy to increase your organic reach on Facebook. Posting in Facebook groups allows you to share content with people interested in topics related to your business. As a result, you can reach a large user segment that is relevant to your company and therefore more likely to click through on your posts. Create a Facebook community and provide more connections to enhance your organic reach on Facebook. Creating a community involves dedication, effort, and ongoing interaction with your followers, but it may also result in long-term and persistent engagement.
7) USE HASHTAGS:
While most people associate “hashtag” with Twitter or Instagram, utilising hashtags on Facebook posts can help you gain more followers. There are two main techniques to using hashtags. For a fashion post, you can use a literal hashtag like #fashion or an audience-focused hashtag. Craft unique captions, add a call to action and never to forget, include hashtags.
8) AVOID CLICKBAITS:
Clickbait won’t help you acquire more organic reach on Facebook; in fact, it’ll backfire and get your posts demoted. Quality of posts is extremely important to Facebook. This means that if you publish low-quality content or suspicious connections, you’ll almost certainly attract the platform’s attention, and not in a positive way. As a result, avoid unscrupulous techniques, like using clickbait while creating and posting content–it’s simply not worth the risk.
9) INCREASE ENGAGEMENT:
Encourage your employees, friends, and family to interact with the content you published. This increases the number of people who share your content with their personal networks, increasing your organic reach on Facebook. You can also run contests such as giveaways, quizzes, polls, etc.. to increase your engagement.
10) HOST FACEBOOK LIVES:
Another video type you can utilise to boost your Facebook organic reach is Live. Facebook Live Videos are a step up from uploading pre-recorded videos. This does exactly what it says on the tin. They’re live-streamed videos of you or your team interacting with your fans and future clients. Live videos have a lot of potential for generating discussion. People enjoy watching and interacting with videos happening right now.
WRAPPING UP:
Even if organic Facebook reach is dwindling, it is far from dead, and there are still ways to beat the News Feed algorithm. The game has changed, but with the strategies to increase followers on Facebook organically in this article, you can play it successfully and to your benefit. It can be difficult to keep up with Facebook algorithm updates and alter your strategy accordingly. However, if you think about your audience instead of your brand, you’ll be able to generate excellent content, acquire more shares, and maximize your organic Facebook reach. You have nothing to lose and everything to gain, so keep trying!
