Many organisations’ social media presences have become centred on Instagram, which drives profitable traffic to landing pages, increases conversions, and builds an engaged community. If your Instagram presence isn’t as strong as you’d want, it’s time to discover how to improve your techniques for gaining actual, organic Instagram followers. As your audience expands, you’ll have additional opportunity to engage with users and provide them with unique experiences. Followers on Instagram are more than just numbers; they’re members of your online community. In this article, we’ll show you a few ways to increase Instagram followers organically, i.e. without using spam accounts or bots.
HOW TO INCREASE INSTAGRAM FOLLOWERS ORGANICALLY?
1) CREATE USER-GENERATED CONTENT(UGC):
User-generated content (UGC) is any content created by your customers rather than by you. Because it is genuine and authentic, user-generated content is effective. Consumers appreciate UGC because it shows actual people benefitting from your brand. This type of content establishes credibility and provides social proof. Too much user-generated content might be detrimental to your brand.
2) SCHEDULE YOUR POSTS:
After you’ve gathered unique and exciting content, schedule your posts for one week to one month ahead of time, depending on how far ahead you like to plan. The key is to post at the appropriate time. Don’t just publish whenever you’re in the mood. That might be fine if you’re simply managing a personal account, but when it comes to running a business or a company account on Instagram, timing is crucial. So, do some research to figure out when the optimal time is to post content on Instagram.
3) USE RELEVANT HASHTAGS:
Hashtags are one of the most tried-and-true techniques to gain Instagram followers. For years, hashtags have been an important tool for finding and expanding our social reach. You want to grow your community by attracting followers as a marketer, and hashtags let you do just that. You must choose hashtags that your target audience is more likely to use. One method to combine posts around hyper-relevant content to your business and campaigns is to use unique, branded hashtags.
4) ENGAGE WITH YOUR AUDIENCE:
Engaging with followers may appear to be extra work, but it is a terrific approach to engage with our audience. After all, taking from a community without giving back isn’t really fair. Your interactions will aid in the retention of followers and the development of your profile and brand.
5) USE INSTAGRAM SHOUT-OUTS:
On Instagram, co-promotion is the name of the game. You can swap shout-outs with influential people to make the strategy mutually beneficial. A shout-out is a brand reference in the caption, usually with a profile link. An image of the advertised brand is frequently included with the brand mention.
6) TAP INTO INSTAGRAM REELS:
If you haven’t yet started posting Instagram Reels, you may be missing out on a tremendous opportunity to increase your following. Instagram’s short-form, looping video feature, Reels, is still one of the most efficient methods to reach new users. Unlike the majority of the Instagram experience, viewers in the Reels feed are fed high-interest content from both followers and non-followers. This implies that the Reels you create can easily reach out to people who aren’t on your follower list, increasing your visibility and growing your following.
7) HOST CONTESTS ON YOUR PROFILE:
People like participating in contests because of the rewards, and you can use that to your advantage. You can ask people to tag their friends in the comments or to like your page in exchange for a product or a service. That will work like magic to boost your follower count and increase engagement for your profile.
8) BE CONSISTENT:
Anyone can get off to a strong start on Instagram by publishing interesting content and maintaining a consistent style throughout the feed. However, not everyone can maintain that level of consistency. Remember that your current followers choose to follow you because they enjoyed your content. It would only be a matter of time before you lose these followers one by one if you suddenly stop publishing. So, post on a regular basis. The more you post, the more likely you are to gain followers.
9) TRY INSTAGRAM LIVE:
Instagram is a great place to try out live video, which is becoming increasingly popular on social media. You may communicate with viewers in real time with interactive elements like questions and comments, resulting in more of that valuable interaction that can help expand your reach. Within your brand’s Story, live videos emerge. When the live video concludes, you have the option of deleting it, making it available for 24 hours on your Story, or adding it to IGTV. Users are notified when an account they follow starts broadcasting live, so a live video really grabs attention.
10) LEARN FROM INSTAGRAM INSIGHTS:
Instagram analytics tools will show you data on impressions, reach, engagement, top posts, and more for each post. You can also get demographic data about your followers, such as their gender, age, and region. Regularly reviewing this data will help you identify areas where your strategy can be tweaked to help you gain more Instagram followers.
WRAPPING UP:
By gaining followers organically, you can save your marketing budget while simultaneously growing a high-quality audience that will connect with your brand and, hopefully, turn into a customer or client. Prepare to put in some effort in the strategies stated to increase Instagram followers organically, and you’ll discover that increasing your Instagram followers organically is achievable.
