Twitter is one of the most popular and active social media platforms. It has established itself as one of the greatest venues for establishing and communicating with huge audiences, with one billion registered users and over 386 million active users. Growing your Twitter following isn’t something that happens by chance. Getting new followers requires a combination of content planning, engagement with other users, and profile optimization. Start with these steps if you’ve been trying to figure out how to obtain more Twitter followers. Many of them just involve a tiny amount of time but can result in a significant increase in new leads, consumers, and brand awareness. In this article, we will die into the ways to increase twitter followers.
STEPS TO INCREASE TWITTER FOLLOWERS:
1) OPTIMIZE YOUR TWITTER PROFILE:
Beyond your content and engagement strategies, there are a few subtle steps to make your Twitter profile friendlier to new followers.
There are three simple steps to optimise your profile:
A neat profile picture. This is an uncluttered facial photo for personal accounts or a high-res logo for brands.
Relevant tags, industry keywords and location information. In short, your profile should be “complete” by describing what you do, your title, what companies you work with and where you operate.
A taste of your personality. Giving your audience a glimpse into your personal life is crucial to gaining fans.
2) POST FREQUENTLY:
Twitter is a fast-paced social media platform that can handle numerous tweets per day. Every tweet gives an opportunity to boost your visibility on a platform where thousands of tweets are sent every minute. As a result, people who want to get more followers should tweet frequently. Your Twitter followers are more inclined to unfollow you if they see you infrequently publish updates. Thereby, posting frequently helps you increase twitter followers.
3) USE RELEVANT HASHTAGS:
Hashtags are the key to connecting with people. Using hashtags in your tweets allows you to connect with others who are searching for the same keywords. Include hashtags in your tweets as well as your profile! The appropriate hashtags will increase your impressions and help you obtain new followers.
4) POST MORE VISUAL CONTENT:
When writing tweets, it’s tempting to get caught up in the words. However, images are one of the most effective ways to attract attention on Twitter. When people visit your Twitter profile, they will look at your images. Images should be the weapons in your Twitter strategy. If your page has high-quality, interesting visual content, users are more inclined to follow you.
5) LIVE TWEET AN EVENT:
If you attend industry-related events, use the event’s unique hashtag to live tweet your experiences. You’ll provide some intriguing information with your target audience and be noticed by event attendees and fans, who could become your newest followers.
6) JOIN TWITTER COMMUNITIES:
Communities are ongoing discussions and groups of Tweets organised around a common theme or hashtag, such as #MotivationMonday, or #B2BContent and so on. Search competitor accounts for non-branded hashtags that they frequently use. Participating with communities through sharing advice or experiences is a positive way to introduce your account to new followers.
7) SCHEDULE YOUR POSTS:
If you post tweets when your followers aren’t online, they won’t be noticed, and less visibility means less engagement, less traffic, and fewer followers. The logical solution to this problem is to publish when the majority of users are online. You can either time your daily Twitter routine to correspond with your audience’s most active time of day, or schedule your tweets to go out at that time.
8) ENGAGE, ENGAGE, ENGAGE:
When you’re new to Twitter, continuously engaging on the platform is one of the best methods to gain followers. Interacting with your current followers, tracking and responding to mentions of your brand, keeping track of retweets and responding to them, making comments on non-competitor accounts’ posts in your niche, liking posts on a daily basis shows the Twitter algorithm that your account is active, increasing your visibility in the Twitter stream. You’ll also give your followers something to look forward to while promoting your account to individuals who already follow comparable accounts.
WRAPPING UP:
Twitter is an excellent place to find like-minded people. Increasing your Twitter following also helps you acquire credibility with your target demographic. Any marketing approach can benefit from using Twitter. It’s a conversational medium that’s great for connecting with your target audience. There are also statistics to back up Twitter’s effectiveness as a marketing tool.
