Ans. Answering this Google AdWords interview question will show the recruiter your experience. When responding to
it, try to be as detailed as possible.
Some advantages are:
· It can increase brand awareness.
· It is cheaper and less competitive.
The disadvantages are:
· It can lead to low CTR.
· Bidding can become more expensive for both brands.
Here are situations when bidding a competitor brand name is not
preferable
· Bidding on the wrong competitor
· Bidding on mobile
