GOOGLE ALGORITHMS:
Google algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and engine uses a combination of algorithms and numerous ranking factors to deliver webpages ranked by relevance on its search engine results pages(SERPs).
MAJOR GOOGLE ALGORITHM UPDATES:
PANDA:(Date:February24,2011)
Duplicate, plagiarized or thin content; user-generated
HOW IT WORKS: The PANDA algorithm update assigns a so-called “quality score” to web pages. This score is then used as a ranking factor. Initially, the effects of panda were mild, but in January 2016 it was permanently incorporated into Google’s core algorithm. Since then, update rollouts have become more frequent, so both panda penalties and recoveries now happen faster.
PENGUIN:(Date:April24,2012)
Spammy or irrelevant links; links with over-optimised anchor text.
HOW IT WORKS: Google Penguin’s objective is to down-rank sites whose backlinks look unnatural. This update put an end to low-effort link building, like buying links from link farms and PBNs.
HUMMINGBIRD:(Date:August22,2013)
Keyword stuffing; low-quality content.
HOW IT WORKS: The hummingbird algorithm helps Google better interpret search queries and provide results that much searcher intent. While keywords continue to be important, the Hummingbird algorithm makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.
PIGEON:(Date:August20,2013)
Shown local listings.
HOW IT WORKS:
One of the standout features of google pigeon is its strong focus on location and distance. For instance,” the pigeon algorithm will prioritise local results and show bookstores that are closest to the user’s current location.
Core Updates: Google regularly releases core algorithm updates that impact search rankings.These updates refine ranking factors and improve search quality.
WRAPPING UP:
Google’s algorithm updates are designed to improve the quality and relevance of search results. While these updates can sometimes disrupt existing SEO strategies, they also offer opportunities for
improvement and optimization.
