There’s no reason to be sluggish when it comes to on-page SEO. On-page SEO has the potential to attract a large number of new visitors — and customers — to your website. In this article, we’ll go over what SEO is, what on-page SEO is and how to develop SEO-friendly content to get the perfect SEO score.
WHAT IS SEO?
SEO is a technique that allows you to optimise your website so that it ranks better in search engines for specific keywords and generates organic traffic. It serves as the backbone of digital marketing. In simple terms, SEO is the process of putting a website at the top of a search engine results page (SERP) for a keyword entered by the user.
WHAT IS ON-PAGE SEO?
On-page SEO is the process of optimising individual web pages in order to improve their search engine rankings and generate more organic traffic. On-page SEO comprises optimising your headlines, HTML tags (title, meta description, and header), and images in addition to posting relevant, high-quality content. It also entails ensuring that your website possesses a high level of expertise, authority, and credibility. In a nutshell, on-page SEO involves visible content and HTML source code optimizations.
HOW TO WRITE A PERFECT SEO FRIENDLY CONTENT AND GET PERFECT SEO SCORE? / SEO ON-PAGE TECHNIQUES 2022:
Here are a few on-page SEO factors to consider in order to boost your Google search results ranking.
1) TITLE:
The title must not be more than 70 characters long. It should begin with the keyword you want to target.
2) META DESCRIPTION:
The Meta description on your website provides search engines with additional information about the content of each page. Visitors to your page will use this to get a better understanding of what the page is about and whether it is relevant. This should include your keyword as well as enough information to give the reader a good idea of what the content is about. The meta description can’t be more than 160 characters long.
3) HEADING TAGS:
Users will find it easier to read and understand content if sub-headings are used. When authoring headings and sub-titles in your content, you can utilise heading tags i.e. H2, H3, H4, and H5, with H1 being the major header.
4) IMAGES:
Images are important to both SEO and users. You can use photos to break up your content. From stock photos to creative graphics to screenshots, include images in your text. Remember to compress your images when adding them to your site. Oversized multimedia can cause your page speed to slow down, affecting your rankings.
5) ALT TAGS (IMAGE ALT):
Alt tags are used to describe the images or videos in a piece of content. Because search engines fail to comprehend multimedia, it is critical that we provide alt tags.
6) URL’S:
URL slugs serve as addresses for specific content and inform Google about what to expect from a given page. Slugs should be short and to-the-point, but they should also accurately reflect the content.
7) FIRST PARAGRAPH OF THE ARTICLE:
Make sure you include your keyword in the first paragraph of your article. Because this is where your web crawler crawls.
8) LINKS:
Inbound and outbound links should both be present in your content. Outbound links lead to another website, whereas inbound links lead to our own page.
9) MOBILE RESPONSIVENESS:
Google began to prioritise sites that are optimised for faster mobile speeds. Being mobile responsive is important for your site. It’s vital to select a mobile-friendly website hosting service, as well as a site design and theme and content layout. It is usually considered under technical SEO.
10) HIQH QUALITY PAGE CONTENT:
SEO writing is creating content that is optimised for both search engines and users. There’s more to crafting good SEO content than keyword research and filling in the spaces. Producing content just for the sake of it isn’t going to do it. Keep in mind that you’re writing content for people, so it needs to be high quality, significant, and relevant.
SEO ON-PAGE CHECKLIST:
On-page SEO for content consists of the following practises:
- Ensure that you publish unique content that is authoritative and trustworthy.
- Longer content will help you rank better in search results.
- Use the focused keywords in the headings and content, but do not stuff it.
- Divide your content under easily digestible headings.
- Choose images that go well with your text.
- Make sure your website is mobile-friendly.
- Make sure your website loads quickly, as page speed is another aspect that might affect your website’s ranking.
- Use short and descriptive urls.
- Optimize your titles and meta descriptions.
- Maintain an appropriate keyword density.
WRAPPING UP:
ODMT helps businesses flourish through on-page SEO, and after so many years in the business, we understand that some organisations simply don’t have the time to do it themselves. This is where we step in. We have all the techniques and best practises in place for ensuring that your company appears at the top of the search results, which will help you grow your business. To discover more about our on-page SEO services, contact us today!
