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What are the targeting options in Display ads?
Ans. Remarketing, demographics, interests and topics, placements, and auto & manual.
What are the targeting options in Search network ads?
Ans. Keywords, demographics, interests and topics, and placements.
What is the use of Conversion Optimizer?
Ans. AdWords Conversion Optimizer is a tool that controls bids at the keyword level and determines which ad clicks will be profitable, resulting in a greater ROI (return on investment).
What are the different types of automatic bidding strategies?
Ans. The different automatic bidding strategies in AdWords are: Target CPA (Cost Per Acquisition): This bidding strategy sets bids to help you get as many conversions as possible at your…
What is the difference between clicks and impressions?
An impression occurs whenever a user views the ad (whether or not the user clicks on the ad), whereas a click occurs when the user clicks on the ad.
What is CTR and how to calculate it?
The CTR (click-through-rate) of an ad is used to determine its success. CTR may be calculated using the formula: number of clicks/number of impressions X 100 equals CTR.
What should be the ideal quality score for AdWords?
Google benchmarked 5 and above as the ideal quality scores for best results.
Which settings cannot be changed after creating an AdWords account?
Time zone and currency.
What is the character limit for an AdWords ad?
Headline 1 – 30 characters. Description Line – 90 characters.
What are the various Google AdWords extensions?
There are several sorts of extensions that may be utilised to boost traffic. Site link extension, callout extension, structured snippet extension, call extension, message extension, location extension, affiliate location extension,…