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FACEBOOK ADS ACCOUNT STRUCTURE
An effective Facebook campaign structure should have a number of campaigns with varied objectives, each with its own set of ad sets and targeting and bidding tactics. Furthermore, each ad…
WHAT IS SNAPCHAT MARKETING?
Building a brand presence on Snapchat is now a smart investment for many businesses, but creating content for this app is unlike doing so for your other marketing channels. Many…
HOW DO GOOGLE ADS WORK?
Google processes 63,000 searches each second, and Google advertising appears on the majority of search results pages. Google advertisements, which are paid for by businesses, can be an exceptionally successful…
HOW TO CREATE FACEBOOK WEBSITE TRAFFIC AD CAMPAIGN?
When you are setting up a new Facebook or Instagram ad, you can select one of five objectives for your campaign: engagement, app installs, video views, lead generation, and, of…
HOW TO CREATE LEAD GENERATION CAMPAIGN ON FACEBOOK?
Facebook lead ads help you generate high-quality inbound leads, grow your customer base, amplify your brand, and better understand your audience through exposure and lead capture. When you run an…
GOOGLE ADS ACCOUNT STRUCTURE
A Google AdWords account is divided into campaigns, which are then divided into ad groups. Ad groups are made up of a set of keywords and ads that are relevant…
HOW TO CREATE FACEBOOK CUSTOM AUDIENCE?
With 1.47 billion daily active users, Facebook provides advertisers with a massive potential audience. It’s so big, in fact, that you need to laser-target your ads to make sure you…
WHAT ARE THE DIFFERENT TYPES OF GOOGLE ADS?
Google Ads is perhaps one of the most misunderstood paid advertising platforms. Many business owners use sponsored postings on social media sites like Facebook to sell their products, but often…
HOW TO DO REMARKETING ON FACEBOOK?
Remarketing ads on Facebook are one of the platform’s most powerful advertising features. They let you reach out to visitors who are already familiar with your brand, whether through an…
HOW TO CREATE A FACEBOOK BRAND AWARENESS CAMPAIGN?
Online advertising is thriving nowadays. Many advertisers are committed to internet platforms such as Facebook and YouTube. Why? Because digital marketing and media continually provide the best ROI. Facebook brand…