The core of SEO are keywords. You’ll need to find high-volume search terms before you start generating content for your website. The foundation of your SEO strategy and content generation will be comprehensive keyword research. Let’s go through the basics of keyword research before we get into the nitty gritty of how to find the perfect keywords for your business. In this article, we’ll look at 10 extremely efficient keyword research tools, which you’ll want to use when you’re looking for the right target for your digital marketing campaign.
WHAT IS KEYWORD RESEARCH?
Keyword research is the process of identifying and evaluating search phrases that people enter into search engines with the intention of using the information for a specific purpose, such as SEO or general marketing. All SEO, content marketing, and PPC efforts start with keyword research. In a nutshell, keyword research is the process of evaluating and compiling a list of relevant keywords for use in SEO copywriting. The only way to figure out what people are typing into search engines is by conducting keyword research.
KEYWORD RESEARCH TOOLS:
A keyword research tool aids in the discovery of topic ideas that people are looking for on various search engines like as Google, Bing, Amazon and so on. We have compiled a list of the 10 best performing keyword research tools below:
1) UBER SUGGEST:
Ubersuggest is a free service that provides data on search traffic, keyword suggestions, and an estimate of how difficult it will be to rank for your keyword, i.e. keyword difficulty. You may see a table of the top 100 Google results for that term, with projected visitors, number of backlinks, a domain score, and total amount of social shares, in addition to viewing a lot of ideas for comparable keywords. It also displays content linked to your term under content ideas, including projected monthly visits. UberSuggest also has a Chrome extension that can assist you streamline your process.
2) ANSWER THE PUBLIC:
AnswerThePublic is a great resource for gaining access to raw search data. It displays the questions people are asking about that topic when you enter your search term. All the who, what, where, when, why, and other inquiries that users ask are displayed in a graphic display. Based on your seed phrases, this keyword tool can help you find long tail keywords. You also have an option to select country and language for your searches. It’s a great technique to come up with keyword ideas and figure out what your potential buyers want to know. You can save the information as a graph or a list.
3) GOOGLE KEYWORD PLANNER:
Google Keyword Planner is a basic keyword tool with only a few basic capabilities. The Google Keyword Planner is a free tool. Enter one or more keywords into Google’s Keyword Planner, and you’ll see the following information for the terms you entered, as well as similar keywords: average monthly searches, 30-day search trends, three-month and year-over-year change, and competition (low, medium, high).
4) SEMRUSH:
Semrush is the most expensive tool on our list, but if you need something more advanced, it provides a wealth of keyword data and makes it simple to dig into the intricacies, such as SERP features like featured snippets, reviews, site links, image pack, and so on and deep analysis of current results. This tool also provides a comprehensive set of keyword research tools, ranging from traditional traffic and search volume analytics to content-driven keyword research and competitive keyword gap analysis. Semrush subscriptions start at $119.95 per month for up to 3,000 daily results and 250 monthly keyword metrics updates.
5) AHREFS KEYWORDS EXPLORER:
The Ahrefs Keywords Explorer is similar to SEMrush, however, it comes with a few added features and a lot more user-friendly interface. Ahrefs goes above and beyond when it comes to the number of relevant keyword suggestions. It has the largest database – 5.1 billion terms from over 200 nations. You can also use Ahrefs to do competitive research. Ahrefs will also send you emails regarding even the tiniest changes in your competitors’ rankings. Backlinks have a direct impact on ranking, and Ahrefs’ strongest asset is backlink research.
6) KEYWORDDIT:
Keyworddit is a one-of-a-kind tool that searches Reddit for keyword suggestions. This tool allows you to improve your keyword research in terms of reaching out to your target audience. Keyworddit is a treasure trove of ideas. It assists you by locating keywords based on frequently requested Reddit questions. If you enter a subreddit, it will mine the thread titles and comments for up to 500 keywords. If you know little or nothing about a niche, this tool is a great place to start. In addition to brainstorming ideas, the tool calculates monthly search volumes in the United States for each keyword. This will give you an indication of how popular each subtopic is.
7) MOZ KEYWORD EXPLORER:
The Moz Keyword Explorer provides out-of-the-box keyword suggestions that are simple to use. Moz’s SEO tool has all the capabilities you’d expect from the greatest keyword research tools, as well as two additional data points. They are the organic CTR and priority score. The priority score is a composite of all the individual parameters that a typical keyword suggestion tool considers. It combines data on click-through rate (CTR), search volume, and keyword difficulty to assist you in choosing the most appropriate phrases for your project. The Moz keyword research features are available in the platform’s “Medium” plan, which starts at $179 per month and includes a free 30-day trial.
8) QUESTIONDB:
QuestionDB collects questions from sites such as Reddit and StackExchange, and will soon add Quora to the mix. QuestionDB, rather than focusing on keywords, displays the questions that people ask on websites and forums. This tool is useful for brainstorming content ideas. This can give you a lot of information about how your target audience interacts with your keywords and what they want to learn about them. Users who are on a free account can only see the top 50 results for their searches. The Pro plan is $15 per month and gives you access to limitless searches and results.
9) KEYWORDS EVERYWHERE:
Keywords Everywhere is a free browser extension that allows you to conduct keyword research while exploring Google, Bing, YouTube, and other sites. While you’re browsing, you may use this tool to evaluate keywords. Every time you search for something, it will be considered a keyword, and Autosuggest will show you the term search volume right away. On the right-hand side of the SERPs, a box with new keyword suggestions is incorporated, allowing you to fill in your keyword list without leaving Google.
10) SOOVLE:
Enter a phrase into the box on Soovle, and it will show you the most popular searches for that term on 16 various search engines, including Google, Bing, YouTube, Amazon, eBay, Buy.com, Overstock.com, Walmart, and more. You may tailor the tool to only show you the search engines you wish to see, drag phrases into a saved suggestions box, and click on any one query to be taken to the platform’s SERP. This tool is useful for both coming up with content ideas and, in some situations, determining purpose.
WRAPPING UP:
Now that you’ve learned about all of these useful keyword research tools, you can start researching your best SEO keywords. Much of online marketing, from SEO to social media, largely depends on targeting the appropriate keywords. ODMT is prepared to help you achieve tangible results for your business. We have a lot of experience with clients from many industries. Our clients, on the other hand, are ecstatic with their collaboration with us.
