What are conversion action and how do you set it up ?

Ans:- Conversion activities are crucial to your organisation and include things like online sales, phone calls, app installations, and form submissions. These actions are recorded using conversion tracking and put up as objectives in Google Ads. To create a conversion action, create a conversion tracking tag and insert it on the thank-you or confirmation page of the activity you want to track. Then, under Google Ads, build a conversion action and link it to the conversion tracking tag.