WHAT ARE DO FOLLOW LINKS:
A dofollow link is a link that helps in terms of SEO by passing the authority of the origin site to the destination site. This passing of authority is called,”link juice”. Acquiring dofollow backlinks will help improve a website’s domain authority, or domain rating, which in turn, helps to improve keyword ranking.
By default, links are dofollow,so there is no need for rel=”dofollow” when linking to a website.
- Dofollow Links:
- When you link to another website from yours, by default, the links are dofollow links.
- Dofollow links pass link juice or authority to the linked website.
- Search engines crawl dofollow links and use them to pass PageRank value for SEO.
- In other words, do follow links contribute positively to the linked pages search engine rankings.
- Nofollow Links:
- Nofollow links, on the other hand, do not pass link juice or authority to the destination URL.
- Google introduced the rel=“nofollow” tag in 2005 to combat comment spam. When this tag is added to a hyperlink, search engines like Google do not transfer PageRank or anchor text across nofollowed links.
- Nofollow links are often used to prevent spammers from benefiting from abusing public areas like blog comments, trackbacks, and referrer lists.
- Unlike do follow links, search engines may not always crawl or use nofollow links for indexing purposes or assessing page rank calculations.
HOW TO TELL IF A LINK IS DOFOLLOW:
To check if a link is dofollow or nofollow, you can simply inspect the link in the browser and check HTML code.
To do this, right-click on the link in the browser and select “inspect”. This will bring up the HTML code associated with that link. if you see rel=”nofollow”,then the link is a nofollow link. If you do not see rel=”nofollow”,then the link is a dofollow link.
In addition to using the inspect tool, you can use a backlink analysis tool like Ahrefs or Moz.
WHAT ARE NO FOLLOW LINKS:
A nofollow linker backlink, is a link which does not pass authority on to the website it is linking to. These links do not help in terms of SEO.
To make a link nofollow, add rel=”nofollow” to the code when linking to a website.
WHEN SHOULD A NOFOLLOW BACKLINK BE USED:
A nofollow backlink should be used when you do not want to pass link juice to, or endorse the linked website.
ARE NOFOLLOW LINKS BAD:
No, Acquiring nofollow links is not a bad thing. Although you do not get the full SEO benefits of a dofollow link, nofollow links can generate traffic to your website, as well as diversify your backlink portfolio. A natural backlink profile consists of a distribution of both dofollow and nofollow backlinks.
WRAPPING UP:
Dofollow backlinks and nofollow backlinks are two ways of identifying a link and telling Google how to associate the website you are linking to your website. Dofollow links are a way to pass on authority to a website, while a nofollow link does not pass on link juice.
