The ad extension is a widely underutilised feature in many Google Ads accounts. Ad extensions provide you more space on the SERP, allowing you to include additional links to your site, special discounts and offers, and other information that will entice visitors to click on your ad and raise your click-through rates (CTRs). We’ll go through each of the Google ad extensions in detail in this article.
WHAT ARE GOOGLE AD EXTENSIONS?
Ad extensions from Google do exactly what the name says – they extend your ad. Ad extensions supplement the primary body of your text ad with additional information about your company.
TYPES OF GOOGLE AD EXTENSIONS:
1) SITELINK EXTENSION:
Sitelink extensions are one of the most frequently used types of ad extensions. They enable you to provide brief pieces of information that work as CTAs, directing readers to crucial pages on the company’s website when they click on them. In simple words, this ad extension allows you to describe features of a specific product or service that is offered by your business.
2) CALL EXTENSION:
This is precisely what it appears to be. Include a phone number in your ad that people may call by clicking on. On mobile devices, call extensions will feature a phone icon that consumers can click to call. In any case, Google provides call conversion tracking so that organisations may keep track of their call extension statistics.
3) STRUCTURED SNIPPETS EXTENSION:
Structured snippet extensions can capture your interest as a user, potentially resulting in more clicks for you as an advertiser. Structured snippets allow you to build hyperlinked, clickable headlines that direct readers to important pages on your site while also providing a brief description.
4) MESSAGE EXTENSION:
Message extensions, like call extensions, allow users to text or email a business immediately from an ad without having to call. In an increasingly mobile-dominated internet landscape, it’s another option to connect searchers directly to what they’re looking for.
5) PRICE EXTENSION:
Because price is such an important factor for any buyer, providing Price Extensions is a terrific approach to increase conversion rates. This is because being open about your prices will attract more interested customers who are willing to pay for your goods or services. To put it another way, it lowers the chances of someone clicking on your ad, looking up your costs, and then deciding not to convert because it’s too exorbitant.
6) LOCATION EXTENSION:
Underneath your search ad, location extensions provide your address and hours. They’re essential for businesses that rely on local search traffic, as well as advertising aimed at getting customers to visit your actual site. Local information is sought in almost 20% of all Google searches and approximately 40% of all smartphone searches.
7) PROMOTION EXTENSION:
Promotion extensions enable you to showcase your specials and promotions for consumers looking for the best deals. They show below your ad, with a price tag icon or bold copy indicating the special event. When a user clicks or taps on the extension, it takes them to your site’s special offer or a post-click landing page.
8) CALLOUT EXTENSION:
Callouts are one of the simplest extensions to put up, giving you an extra non-clickable line of ad text to highlight perks and features. The biggest advantage of callouts is that they allow you to include more information in your ad than your description lines allow, which can raise CTR and make your ad more trustworthy.
WRAPPING UP:
Although ad extensions are a more complicated feature, they are simple to set up and can boost your click-through rate, post-click landing page views, and eventually conversions. Only use extensions that are pertinent to the message of your ad text. Using extensions that aren’t relevant to your advertising can affect their performance or result in clicks that aren’t relevant. Use as many extensions as are appropriate for your company’s and campaign objectives. Extensions are an easy way to test your message and receive vital insight into client behaviour because Google picks specific extensions to show based on which perform well. To develop high-performing ads that searchers want to click, you should use extensions in each of your Google Ads campaigns.
