Google processes 63,000 searches each second, and Google advertising appears on the majority of search results pages. Google advertisements, which are paid for by businesses, can be an exceptionally successful means of driving relevant, qualified visitors to your website at precisely the right time, when people are searching for the products or services your company provides. In this article, we will dive into what are google ads and how do they help your business.
WHAT ARE GOOGLE ADS?
Google Ads is a paid advertising platform that falls within the pay-per-click (PPC) marketing channel, in which you (the advertiser) pay per click or per impression (CPM) on an ad. Google Ads is a powerful tool for bringing qualified traffic, or people who are looking for products and services similar to yours, to your business. With Google Ads, you can improve the number of visitors to your website, phone calls, and in-store visits.
Google Ads costs vary depending on a variety of elements, including the competitiveness of your keywords and industry, your geographic location, the quality of your advertising campaigns, and more.
HOW DO GOOGLE ADS HELP YOUR BUSINESS?
Running an online business is no joke anymore, especially when you’re up against giants like Amazon, who have an inexhaustible marketing budget. The fight to the top of Google’s first page of search results is fierce. Even with great SEO, getting to the front page can take months or even a year.
This is where pay-per-click (PPC) advertising comes in. Google AdWords is a paid advertising service provided by Google that allows businesses to place advertisements on Google’s search result pages. Ads frequently show at the top or bottom of Google’s search results pages (SERPs).
BENEFITS:
- The increase your brand awareness.
- Helps you get massive reach.
- Maintain full control of your campaigns at all the time.
- Quicker results when compared to SEO.
- Generate more conversions.
- Helps you measure your success.
- They help you drive traffic to your website.
- Maximize ROI with different bidding strategies.
WRAAPPING UP:
Every type of business, from a local service to an international conglomerate, needs a strong Google presence nowadays. And using Google Ads to attain online goals is beneficial to all types of organisations. Online advertising has reduced the cost of advertising and revolutionised the way in which any willing firm can achieve online growth on their own terms. Finally, Google Ads is one of the most cost-effective ways to promote online in order to get new customers, generate profits, or establish a brand.
