In February 2004, Mark Zuckerberg founded and launched Facebook, a social networking service. With 2.6 billion monthly active users, it is known as the “King of Social.” Newsfeed, timeline, Messenger, wall, events, likes, comments, and reactions, groups, notifications, and other features make up Facebook. The Newsfeed, where the user can see content from his Facebook friends and pages he follows; Messenger for messaging; Timeline, where the user’s information and content posted or shared is displayed; the Wall, a space for the user’s content; and Events, where the user can see events related to him or his Facebook friends, such as birthdays or social gatherings. Below is a list of features of Facebook that might help you advertise on social media.
FEATURES OF FACEBOOK:
1) FEED:
The feed is the primary method by which users are exposed to content that has been published on the network. Facebook selects a small number of updates to show people every time they visit their feed using a hidden mechanism. Status updates, photographs, videos, links, app activity, and likes are all included in the feed. Profile changes, forthcoming events, and birthdays, among other things, are highlighted in the Feed.
2) FACEBOOK STORIES:
Facebook story is a feature that allows you to share information (pictures, videos, and even animations) that will be removed in 24 hours. Your friends’ and Pages’ Facebook stories display at the top of your newsfeed. This is applicable for both the Facebook app and the web version. Facebook Stories are short photo or video collections created by users that may be shared on Facebook.
3) RIGHT COLUMN:
Facebook Right Column ads are only available on desktop. These advertisements are most typically found on the right-hand column of Facebook pages, but they can also be found elsewhere on the site. The image format in the Facebook Right Column can be used to promote your product, service, or brand.
4) MARKET PLACE:
Marketplace is a destination on Facebook where users can search for, purchase, and sell products. People may look through postings, search for items for sale in their neighbourhood, and identify items that can be delivered. Facebook Marketplace is a digital marketplace that allows users to buy, sell, and trade products with individuals in their local region.
5) WATCH PARTY:
You can share videos from different pages on Facebook. When you go to publish, look beneath the description box for the words ‘watch party’ to see if you have this feature. When setting up a watch party, make sure all the details are explicit so that the user isn’t confused. When you create a watch party, your post will appear regularly, but the next stage will ask you to choose your videos, which is the really cool element of this feature. You may then invite group members to watch the party with you, comment in real time, and communicate with the members after you’ve placed your videos to play. The watch party, in my opinion, is another opportunity to connect with your community and provide significant value.
WRAPPING UP:
When it comes to Facebook marketing, there’s a lot to learn. However, the good news is that you may get started without spending any money. So go ahead and get your hands dirty, learning as you go. When you’re ready to take things to the next level, more complex strategies and campaigns will be available and our plethora of resources and tutorials will be there to assist you every step of the way. With our help, you can manage your Facebook page as well as your other social media accounts.
