WHAT IS BUZZ SUMO TOOL:
BuzzSumo is a tool that helps you analyse content engagement, track trends, and spot outreach opportunities across social and search. Use it to find new content ideas, customer questions, and journalist contacts, all while monitoring what’s most important to your brand.
BuzzSumo is a powerful tool that helps you analyze content engagement, track trends, and identify outreach opportunities across social media and search. Whether you’re a content creator, marketer, or business owner, BuzzSumo can be a valuable asset in your digital toolkit. Here are some key ways to use BuzzSumo:
- Content Discovery:
- Monitor blogs, news sites, forums, and online communities to see what’s being said about your brand.
- Identify new media and publicity opportunities related to your niche.
- Turn media mentions into valuable backlinks.
- Content Research:
- Find new content ideas and evergreen topics.
- Develop PR campaign ideas.
- Research and reach out to journalists.
- Media Monitoring:
- Keep track of your brand’s reputation and avert crises.
- Analyze your own content, links, and engagement.
- Undertake newsjacking by staying informed about trending topics.
- Influencer Research:
- Discover top influencers in your industry.
- Identify influencers who can boost your brand.
- How to Get Started with BuzzSumo:
- Sign Up: Start by signing up for a 30-day free trial of BuzzSumo. During the trial, you’ll have access to all core features.
- Explore the Dashboard: Familiarize yourself with the dashboard and navigation.
- Use the Web Content Analyzer:
- Dig into your audience’s interests and discover hot topics.
- Find content ideas that resonate with your target audience.
- Media Monitoring:
- Scan various online platforms to see what’s being said about your brand.
- Leverage this information for PR and crisis management.
- Competitor Analysis:
- Analyze your competitors’ content, engagement, and backlinks.
- Identify gaps and opportunities.
- Influencer Research:
- Find influential people in your niche.
- Collaborate with them to boost your brand’s visibility.
HOW TO USE BUZZ SUMO TOOL:
BuzzSumo depends on what you want to achieve, but there are four key areas to BuzzSumo:
- Find great new content ideas
- Analyze your competitors for new content ideas
- Find question-based keywords
- Do a Facebook page analysis
- Identify the best industry influencers
- Monitor your brand mentions
- Monitor your best keywords
- Monitor Your Competitor’s Brands
WRAPPING UP:
Remember, BuzzSumo offers a wealth of features beyond these examples, so explore and experiment to find what works best for your specific goals!
