CLICK THROUGH RATE:
CTR (Click-Through Rate) is a key SEO and digital marketing metric that measures the percentage of users who click on a link after seeing it.
CTR Formula:
CTR=(Total Clicks/Total Impressions)×100
Example:
If your webpage appears in search results (impressions) 1,000 times and gets 100 clicks, your CTR is:(100/1000)×100=10%
Why is CTR Important?
- SEO Performance Indicator – A high CTR means your title and meta description are attractive.
- Google Ranking Factor – While not the only factor, higher CTR can signal relevance to Google.
- Better Ad Performance – In PPC (Google Ads), a good CTR lowers costs and improves quality scores.
CONCLUSION:
The Click-Through rate is an easy to find and useful tool for assessing the behaviour of visitors on a website.Remember that CTR alone doesn’t guarantee success; it’s just one piece of the puzzle. Ultimately, focus on achieving your specific campaign goals
