In Google Analytics 4 (GA4), Explorations is a set of advanced discovery and comparison tools that help uncover deeper insights about your website or e-commerce store’s performance. Unlike other GA reports, explorations pull raw event and user-level data, making them more precise than other reporting options1. Here are the main types of explorations available in GA4:
- Free-form Exploration:
- Explore your data in a familiar crosstab layout.
- Apply various visualization styles, including bar charts, pie charts, line charts, scatter plots, and geo maps.
- Cohort Exploration:
- Gain insights from the behavior and performance of groups of users related by common attributes.
- Funnel Exploration:
- Visualize the steps users take to complete tasks on your site or app.
- Identify optimization opportunities and over- or under-performing audiences.
- Segment Overlap:
- Understand how different user segments relate to each other.
- Identify new segments of users who meet complex criteria.
- User Explorer:
- Examine the users that make up the segments you create or import.
- Drill down into individual user activities.
- Path Exploration:
- Visualize the paths users take as they interact with your website and app.
