Ans:- A feed is a file or data source in Google Ads that includes structured information about items or services. This data is utilised to generate dynamic advertising based on individual users’ search queries and interests.
Google Ads supports a variety of feed formats, including product feeds, location extension feeds, and app feeds. Each of these feeds offers a distinct sort of information, such as product names, descriptions, pricing, and availability, or company location information.
Product feeds are one of the most prevalent forms of Google Ads feeds. These feeds offer product information such as product titles, descriptions, photos, pricing, and availability. This data may be used by advertisers to build shopping adverts that show on Google’s search results pages and other shopping sites.
In contrast, location extensions feeds contain information about a company’s actual locations, such as addresses, phone numbers, and shop hours. This data may be used to construct location extensions that show alongside search advertising, allowing viewers to see a business’s nearby actual location.
App feeds are utilised in Google Ads to market mobile apps. These feeds offer app-specific information such as the app’s name, description, icon, and category. This data may be used by advertisers to build app install adverts that display in search results or on other mobile applications.
Overall, feeds are an important part of many Google advertisements campaigns since they supply the structured data required by the platform to produce and display relevant advertisements to viewers.
