Ans:- Frequency capping is a feature in Google advertisements that allows marketers to place a restriction on the number of times their advertisements may be shown to a certain user during a given time period. Setting a frequency restriction ensures that advertisers’ ads are not shown to the same user too many times, which can lead to ad fatigue, decreased engagement, and poor performance.
Advertisers may establish a frequency limitation in Google Ads to limit the amount of impressions a user sees every day, week, or month. Depending on their aims and target demographic, they may also establish varying frequency limitations for distinct ad groups or campaigns.
Frequency capping is especially effective for brand awareness or retargeting efforts, where the aim is to keep a regular presence in front of the target audience without bombarding them with the same ad again and over. It may also assist to lower the cost of an ad campaign by ensuring that ad spend is spent wisely and not wasted on irrelevant impressions.
It is crucial to remember that not all ad types and locations in Google Ads support frequency capping. It is not, for example, accessible for YouTube video advertisements or ads supplied through AdSense or AdMob.
Furthermore, frequency capping may not be appropriate for all ad campaigns, and the ideal frequency cap will be determined by criteria such as the target demographic, campaign goals, and the advertising platform being utilised.
