GOOGLE MY BUSINESS(GMB):
Google My Business (now called Google Business Profile) is a free tool from Google that allows businesses to manage their online presence across Google Search and Google Maps. It helps businesses provide essential information like their name, address, phone number, website, business hours, and customer reviews.
Create or Claim Your Business Profile
- Go to Google Business Profile.
- Sign in with your Google account.
- Search for your business to claim it or create a new listing.
Verify Your Business
- Google will send a verification code via postcard, phone, email, or instant verification (for eligible businesses).
- Enter the code to confirm ownership.
Optimize Your Profile
- Add business details, including a description, category, services, and products.
- Upload high-quality images of your business.
- Set accurate business hours (including holiday hours).
Engage with Customers
- Respond to customer reviews (positive and negative).
- Answer questions in the Q&A section.
- Post updates, offers, and events to attract customers.
Use Insights & Analytics
- Track search queries, customer actions, and engagement metrics.
- Adjust your business strategy based on performance data.
Enable Messaging & Booking
- Allow customers to send messages directly from Google Search.
- Integrate booking options if applicable.
Keep Your Profile Updated
- Regularly update your information to maintain accuracy.
- Remove outdated content and update images periodically.
HOW TO DO IT:
- Log in to Google Business Profile
- Add your business information
- Select your Business type
- Enter your location and/or location targeting
- Add contact information
- Verify your business
- Optimize your profile
Why Use Google My Business?
✅ Increases local visibility in search results.
✅ Helps attract more customers via Google Maps.
✅ Builds trust with reviews and verified business details.
✅ Provides free marketing with business updates and posts.
CONCLUSION:
Google My Business is game changing tool that offers maximum visibility on the world’s most popular search engine. To fully harness the potential of Google My Business and local SEO, follow the practical steps outline in this article to optimise your business listing.
Remember, maintaining an up-to-date and engaging Google Business Profile can help you attract new customers and build credibility. 😊
