Ans. Keyword Insertion allows marketers to update their advertisements with the keywords in an ad group
automatically. This makes your adverts more relevant to the user seeking for what you have to offer.
The following are the many forms of Keyword Insertions:
· Title case: All keywords’ first letters will be capitalised.
· Capitalise just the first letter of the first keyword in the sentence.
· All letters will be capitalised in lower case.
