LSI KEYWORD:
LSI(Latent Semantic Indexing) Keywords are words or phrases that are conceptually related to a target keyword. So if you wanted your page to rank for “credit cards”, then LSI keywords would be money, credit score and interest rate. However, it’s more accurate to refer to these as semantic keywords.
LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage. These keywords are not necessarily synonyms but are closely tied to the main keyword. Here’s why they matter in SEO:
- Understanding Content: LSI keywords help search engines grasp the overall topic of a page beyond just the primary keyword. They provide context and depth to the content.
- Semantic Relationship: LSI keywords are words or phrases that are semantically related to the main keyword. For instance, if your main keyword is “cold brew coffee,” related terms like “filter,” “temperature,” “grind,” “cold water,” and “ice” contribute to the overall understanding of the topic.
- Google’s Approach: While Google doesn’t explicitly use the term “LSI keywords,” it does analyze content holistically. Google looks for words frequently occurring together to determine the main topic of an article
WHAT ARE THE BENEFITS OF USING LSI KEYWORDS?
There are hundreds of thousands of Google queries performed each year that have never been searched. Google has made improvements to its algorithm to factor in context so that it can better understand related keywords.
Incorporating LSI keywords into your content boosts the contextuality of your content and yields SEO benefits:
- They boost website‘s ranking in search engines.
- Semantic keywords improve your content’s relevance.
- Related words increase the number of people who find your content
WRAPPING UP:
LSI Keywords help search engines understand the context and relevancy of your content. By understanding the semantic connections between words, search engines can deliver more accurate results to users.
