Ans. Remarketing is a technique for connecting with people who have visited or interacted with your website or
mobile app. Remarketing is classified into two types:
· Traditional Remarketing: It displays an ad to previous visitors when they browse display network websites and utilise display network apps.
· Dynamic Remarketing: It displays adverts to visitors who visited your website looking for a certain product or service.
· Video remarketing: This feature displays advertisements to users who have interacted with your videos or YouTube channel.
· Customer list remarketing: This allows you to upload contact lists provided by your customers. You can display them advertising if they are signed into Google.
