Building a brand presence on Snapchat is now a smart investment for many businesses, but creating content for this app is unlike doing so for your other marketing channels. Many marketers think that Snapchat, the social media platform that used to be reserved for teens and young adults, is now a tool that can be leveraged to strengthen your brand’s marketing efforts and expand your reach. This article is about Snapchat marketing for small business owners who want to learn how to use Snapchat for business.
WHAT IS SNAPCHAT MARKETING?
Snapchat is a social networking platform that allows users to share photographs and videos for a short duration. Traditional advertisements, branded filters and lenses, and geotags are all options for businesses on Snapchat. When using Snapchat, make sure your content is entertaining, succinct, and engaging. Snapchat is a unique platform, both in terms of functioning and the content that users expect to find there, so getting started with Snapchat marketing might be challenging.
Geofilters on Snapchat are location-based filters that you can use if you’re nearby. Geofilters can be created by both corporations and consumers, and they’re great tools for increasing brand awareness and user-generated content on the site. You can also use them to publicise events such as your company’s grand opening or a conference you’re hosting. It’s a great benefit if you can capture the curiosity of a local audience.
Here’s how to nail your Snapchat marketing plan in five easy steps:
1) PLAN AHEAD:
If you’re using Snapchat for marketing, we strongly advise you to make a plan for your content–not only to help you plan what you’ll publish but also to help you understand how frequently you’ll post. You’ll want to produce high-quality content for your audience, and careful planning can assist you in doing so.
2) POST REGULARLY:
It’s critical to post on Snapchat on a frequent basis if you want to succeed. This can help you build your audience while also ensuring that your current followers see your content on a regular basis.
3) BUILD A NARRATIVE:
Take some time after you’ve planned out the content you’ll be posting on a certain day to consider how you can best develop a story for your audience. Snapchat stories can (and should) be divided up into multiple segments. Be creative — you can make individual snaps that highlight the product’s size and form, key functionality, quality, and a call to action for your users. If you incorporate the concept of a narrative into your Snapchat marketing approach, your campaigns are likely to be far more successful.
4) EXPERIMENT WITH SNAPCHAT:
Because most businesses haven’t tried Snapchat marketing yet, there’s still some ambiguity about the science of Snapchat’s success. This means you might discover a completely new technique to communicate with your audience and, as a result, improve sales that no other company has attempted before. Perhaps you’ve discovered that offering a Snapchat-only discount code is the most efficient approach to sell with Snapchat.
5) KEEP YOUR CONTENT ENGAGING:
Snapchat is a unique social media platform that is filled to the brim with personality, so have fun while you’re using it to develop your brand. Any fresh ideas you come up with should be tried out. Take a gamble on a fresh campaign you’re planning. Make sure that the content you post should be engaging.
BENEFITS OF SNAPCHAT MARKETING:
- Boosts brand awareness.
- Builds trust.
- Influences purchases.
- Connects with younger demographic and attracts new followers.
- Drives traffic.
- Boosts engagement.
WRAPPING UP:
Snap ads are full-screen, vertical videos that last 10 seconds and can include an interactive feature like a call to action to visit a specific URL. Two-thirds of all advertisements contain audio, which plays automatically when the sound is turned on. The short video should include information about your business, including its products and/or services.
