Ans:- Target frequency is a Google advertisements campaign subtype that lets marketers to choose the maximum number of times their advertisements may be shown to a single user over a given time period. This function allows advertisers to manage the frequency with which their advertisements are displayed in order to prevent overwhelming or aggravating their target audience, which can have a detrimental influence on the performance of their campaign.
Advertisers can define the maximum amount of impressions that a user can get in a day, week, or month when building a target frequency campaign. They may also establish a frequency cap for certain ad groups or campaigns, as well as for all advertisements in their account.
Target frequency campaigns are commonly used for brand awareness or remarketing campaigns in which the aim is to keep a steady presence in front of the audience without continually exposing them to the same ad. Advertisers may ensure that their commercials are seen by a bigger audience while reducing the danger of ad fatigue or burnout by setting a frequency restriction.
It is crucial to remember that not all ad formats and locations support the target frequency function. It is not, for example, accessible for YouTube video advertisements or Google Display Network ads supplied through AdSense or AdMob.
