61. What is tCPM?
Ans:- tCPM is an abbreviation for “target cost per thousand impressions.” It’s a bidding method accessible in digital advertising platforms like Google Ads and Facebook Ads that allows marketers to establish a target cost per thousand impressions for their ad campaigns.
Advertisers use tCPM bidding to set the maximum amount they are ready to spend for each thousand impressions their adverts receive. The advertising platform then use this target cost to optimise ad distribution in order to reach the intended audience while maintaining within the budget constraints.
The tCPM bidding approach is especially beneficial for campaigns with specified branding or awareness goals, when the advertiser wants to maximise ad reach while keeping a set cost per impression in mind. Advertisers may use tCPM bidding to establish a budget and let the platform automatically change bids to guarantee that the desired cost per impression is fulfilled.
It is crucial to remember that tCPM bidding may not be appropriate for all sorts of campaigns or ad formats, and the best bidding technique will depend on the campaign’s goals, target audience, and advertising platform. Advertisers should carefully analyse their alternatives and test various bidding tactics to see which one works best for their particular needs.
