Difference between soft bounces and hard bounces in email marketing :
- Hard Bounces:
- Permanent Failure: A hard bounce occurs when an email cannot be delivered for permanent reasons.
- Causes:
- Invalid Email Address: The recipient’s email address doesn’t exist or is misspelled.
- Non-Existent Domain: The email domain (e.g., @example.com) doesn’t exist.
- Blocked by Server: The recipient’s server refuses to accept emails.
- Action: Remove hard bounce addresses from your list to maintain sender reputation.
- Soft Bounces:
- Temporary Failure: A soft bounce happens due to temporary reasons.
- Causes:
- Inbox Full: The recipient’s inbox is full, preventing email delivery.
- Large Email File: If the email attachment is too large, it might bounce temporarily.
- Server Issues: Transient server problems can cause soft bounces.
- Action: Monitor soft bounces; if recurring, consider removing those addresses.
Remember, hard bounces are permanent, while soft bounces may resolve themselves over time. Keeping an eye on both types helps maintain email deliverability !
