The new name for conversions in Google Analytics 4 (GA4) is “Key Events”. Essentially, any events that were previously labeled as “conversions” are now referred to as “key events.” These key events hold significance because they represent important interactions that you want your visitors or users to complete on your website or app. So, when you hear about “key events” in GA4, think of them as the equivalent of conversions in previous versions of Google Analytics.
Events in GA4 can encompass a wide range of user interactions, such as button clicks, form submissions, video views, purchases, and more. By tracking events, businesses can gain insights into how users engage with their website or app and measure the effectiveness of their marketing efforts in driving desired actions.
