What metrics do you use to measure the success of an email campaign?

Measuring the success of an email campaign involves tracking several key metrics. Let’s explore some essential ones:

1. Clickthrough Rate (CTR):
   • CTR represents the percentage of recipients who clicked on a link in your email.
   • Formula: CTR=Number of delivered emailsTotal clicks or unique clicks​×100
   • It reveals how engaging and relevant your emails are.
2. Open Rate:
   • The percentage of recipients who opened your email.
   • It indicates how well your subject lines and sender names resonate with your audience.
3. Conversion Rate:
   • Measures how effectively you turn email recipients into customers.
   • It calculates the percentage of users who complete a desired action (e.g., purchase, form submission) after clicking through from your email.
4. Bounce Rate:
   • The percentage of emails that couldn’t be delivered.
   • Two types:
     • Hard Bounce: Permanent delivery failure (invalid email addresses, non-existent domains).
     • Soft Bounce: Temporary issues (inbox full, server problems).
5. List Growth Rate:
   • Tracks how quickly your email list is growing.
   • It’s essential to maintain a healthy list by adding new subscribers and removing inactive ones.
6. Email Sharing/Forwarding Rate:
   • Measures how often recipients share your emails with others.
   • Indicates content quality and engagement.
7. Overall ROI (Return on Investment):
   • Calculates the return you get from your email marketing efforts.
   • Consider both revenue generated and costs incurred.
8. Unsubscribe Rate:
   • The percentage of recipients who unsubscribe after receiving your email.
   • High unsubscribe rates may signal issues with content or frequency.